Centive CRM Award
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BURLINGTON, Mass., May 2, 2006 - Centive, the leader in on-demand sales compensation management, announced today that Technology Marketing Corporation (TMC)'s Customer Interaction Solutions? magazine (www.cismag.com) has named Centive CompelTM as a recipient of a CRM Excellence Award for 2006. Customer Interaction Solutions? has been the premier publication in the CRM, call center and teleservices industries since 1982. "We are thrilled that Customer Interaction Solutions has recognized Centive Compel as one of the top CRM-related solutions on the market today," stated Mike Torto, CEO of Centive. "The CRM Excellence Award for 2006 validates our vision for integrating Sales Compensation Management with CRM to automate the Prospect to Paycheck lifecycle. This integration ties compensation to actual and projected business to ensure that sales reps stay motivated and focused on the right business." Centive Compel is a fully automated sales compensation management system delivered through an affordable, subscription-based service. Compel is easy to deploy and use -- there is no software to purchase or install. Compel goes beyond simply calculating accurate commissions and bonuses; it offers strategic value by providing sales representatives and managers with real-time visibility into sales attainment and performance data. Compel offers finance executives a flexible system for modeling various compensation scenarios, and provides a complete audit trail of all changes made to plans and data, as well as the security and process controls needed to support Sarbanes-Oxley compliance initiatives. Compel features integration with Salesforce.com and other CRM systems to enable sales representatives and executives to see beyond current attainment and actually forecast compensation based on opportunities in their pipeline. This integration provides Centive's customers with full automation of the sales lifecycle - From Prospect to PaycheckTM - to ensure that sales representatives stay focused, aligned and motivated to close the right business. "Customer Interaction Solutions? magazine implemented the CRM Excellence Awards seven years ago as a way of commending the companies that have proven to be true CRM partners to their customers and clients. Centive has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset...their customers," said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions. About Centive Centive, a privately held company headquartered in Burlington, MA, is the leader in on-demand sales compensation management. Companies use Centive Compel to accurately calculate commissions and bonuses and gain real-time visibility into sales performance metrics. As an on-demand subscription service, Compel is a cost-effective solution that allows executives to be strategic and sales reps to stay motivated and focused on selling. To learn more about Centive, please visit www.centive.com or call 1-877-CENTIVE. About TMC Technology Marketing Corporation (TMC) publishes four print magazines: Customer Interactive Solutions, Internet Telephony, SIP Magazine and IMS Magazine; as well as the digital publications, Speech-World, WiFI Telephony Magazine, VoIP Developer, IPTV Magazine and WiMAX Magazine. TMC also produces TMCnet, the world’s leading communications and technology Web site. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMC produces INTERNET TELEPHONY Conference & EXPO, The VoIP Developer Conference, Speech-World Conference, IP Contact Center Summit and The Global Call Center Outsourcing Summit. TMCnet, ranked among the top 2,500 Web sites in the World by Alexa.com, publishes more than 20 topical online newsletters. For more information about TMC, visit http://
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