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UK mobile company, mmO2 today posted a "strong" third quarter. The company cited its average revenue per user (ARPU) and customer figures for evidence.

The O2 network now has over 23m users. 1.18m of whom were added during the quarter. Geographically the network covers the UK, Ireland and Germany.

360,000 customers signed up in the UK. 250,000 bought additional SIM cards, these are not included in the headline figures. CEO Peter Erskine challenged other mobile companies to split out their figures in the same way. "Net adds are not all new customers".

New contract customers dropped dramatically from 127,000 in Q2 to 22,000 in Q3. According to Mr Erskine this is explained by BT (mm02's previous parent) changing mobile telephony partner to Vodafone.

Also excluded were customers of mm02 through the 15 month collaboration with Tesco, the mammoth supermarket chain.

Blended ARPU is up to £283 from £264 in the year-end period.

Data traffic was the main growth driver, with ARPU up 11%. Non-SMS traffic amounts to only 11.2% of the data revenue, however this is a fast growing sector.

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