Table Of Contents
Acknowledgments.
Introduction.
PART I MARKETING FOR CONSULTANTS THE GUERRILLA WAY.
Chapter 1: Why Consultants Need Guerrilla Marketing.
Chapter 2: What Is Guerrilla Marketing for Consultants?
Chapter 3: Thirteen Guerrilla Marketing Secrets.
Chapter 4: Anatomy of a Marketing Plan.
Chapter 5: The Guerrilla’s Marketing Road Map.
PART II GUERRILLA MARKETING AT WORK.
Chapter 6: Beyond Web Sites: Create a Client-Centered Web Presence.
Chapter 7: Boost Your Web Presence with a Zine.
Chapter 8: Talking Heads: The Cost of Free Publicity.
Chapter 9: When It Pays to Advertise.
Chapter 10: Write This Way.
Chapter 11: Five Steps to a Winning Speech.
Chapter 12: Book Publishing: The Guerrilla’s 800-Pound Gorilla.
Chapter 13: Survey Said! Make Surveys and Proprietary Research Work.
Chapter 14: The Power of Giving Back.
PART III GUERRILLA SELLING FOR CONSULTANTS.
Chapter 15: All Projects Are Not Created Equal.
Chapter 16: “Send Me a Proposal”: Create Proposals That Win.
Chapter 17: The Price Is Right.
Chapter 18: The Guerrilla’s Competitive Edge.
Chapter 19: After the Sale: Selling While Serving.
PART IV PULLING IT ALL TOGETHER.
Chapter 20: Put Your Plan into Action.
Notes.
Resource Guide.
About the Authors.
Index.
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Keywords
consultancy
consultants
guerilla marketing
marketing
marketing plan
profits
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