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Table Of Contents

Preface.
Acknowledgements.
SECTION I: PEOPLE, MANAGEMENT, AND POICY.
Chapter 1. Human Resources.
Chapter 2. Organizational Behavior.
Chapter 3. Leadership and Team Building.
Chapter 4. Ethics.
Chapter 5. Negotiation.
SECTION II: MONEY; ECONOMICS, FINANCE, AND ACCOUNTING.
Chapter 6. Accounting and Finance.
Chapter 7. International, National and Local Economics.
SECTION III: MARKETS AND STRATEGY.
Chapter 8. Marketing, Strategy and Competitive Analysis.
Chapter 9. Advertising and Promotion.
Chapter 10. Communications and Presentations.
SECTION IV: SYSTEMS AND PROCESSES.
Chapter 11. Project Management.
Chapter 12. Management Information Systems.
Chapter 13. E-Commerce and the Use of the World Wide Web.
Chapter 14. Quality Issues and Systems.
Index.

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Keywords
accounting and finance
business
business education
business ethics
business management
business strategy
E-commerce
leadership
management
markets
MBA
money and finance
organizational behaviour
people
policy
project management
quality issues
team building

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John Wiley And Sons

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