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Deutsche
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Publishers Description
This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice.

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Keywords
market share
profit
profits
sell
selling

Related Articles
Selling, general, and administrative (SG&A) expenses
Profit
Market share
Market penetration/share
After-tax profit margin
Exercise

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Publisher Details
John Wiley And Sons

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Related Articles
Selling, general, and administrative (SG&A) expenses
Profit
Market share
Market penetration/share
After-tax profit margin
Exercise