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Deutsche
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Long Description

An essential introduction to business economics. A core textbook for students with a grounding in introductory microeconomics, it examines the nature and structure of the firm, and explores the economic principles underlying major business decisions. This accessible text avoids overly mathematical analysis, using diagrams, graphs and tables to explain economic theory.

 *discusses managers' responsibilities to owners and/or stakeholders
 *analyses the decision making of the firm in relation to the market
 *examines why firms exist and how they determine their boundaries
 *explores the economics of growth, diversification and vertical integration of the firm
 *investigates decision making by private firms in government regulated industries
 *addresses the reasons for the existence of public sector organisations and the differences in objectives and decision making.

Supplementary resources for lecturers and students can be found at www.wileyeurope.com/go/treforjones.

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Keywords
advertising
business economics
corporate governance
corporate social responsibility
cost-benefit analysis
demand
economic theory
entrepreneur
finance
market
microeconomics
risk
uncertainty

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Publisher Details
John Wiley And Sons

Specific books

Other books in Series

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