Publishers Description
An essential introduction to business economics. A core textbook for students with a grounding in introductory microeconomics, it examines the nature and structure of the firm, and explores the economic principles underlying major business decisions. This accessible text avoids overly mathematical analysis, using diagrams, graphs and tables to explain economic theory.
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Keywords
advertising
business economics
corporate governance
corporate social responsibility
cost-benefit analysis
demand
economic theory
entrepreneur
finance
market
microeconomics
risk
uncertainty
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