Publishers Description
The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning. -
Professor Ian F. Wilkinson, School of Marketing, University of New South Wales, Australia
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Keywords
business marketing
complex networks
finance
markets
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