Publishers Description
"Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time."
—Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation
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Keywords
brand loyalty
brand management
brand marketing
brand strategy
branding
brands
finance
market driven
market success
markets
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